The Los Angeles Clippers have revealed their new look.
The franchise, which will open its new arena, the Intuit Dome, in Inglewood, California for the 2024-25 season, unveiled its rebranded logo and uniform combination Monday.
‘We have been on a long journey, gathering feedback and insights from across Clipper Nation,’ Clippers president of business operations Gillian Zucker said Monday in a statement.
‘We listened to as many voices as we could and then engaged specialists to arrive at a timeless design that blends bedrocks of our past and our future. Our new marks are meaningful and strong, capturing our roots and our aspirations.’
The rebranded primary logo leans heavily on the nautical context of the team’s original mascot. The logo features the silhouette of an oncoming ship, also known as a clipper, which pays homage to the team’s origins of the San Diego Clippers. The hull of the ship features the grooves of a basketball and the ship is framed by a compass that also has the outline of a ‘C.’
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The Clippers named the primary colors of their rebrand naval blue, ember red, and Pacific blue.
The uniforms are honoring the team’s past with a modernized version of the cursive Clippers script seen on previous uniforms from the 1980s through the mid-2010s. There’s also an alternate red jersey with the cursive script of Los Angeles across the chest.
The Clippers will be wearing their new uniforms at the start of the 2024-25 season, when they open the Intuit Dome. The team is leaving Crypto.com Arena, formerly known as the Staples Center, in downtown Los Angeles after 25 seasons.
